Guardian US beauty columnist Jessica DeFino explores the rise of ‘tweakments’ and cosmetic procedures – and the pressure it puts on everyone to get something done

Aesthetic inflation. That’s what Jessica DeFino calls the rise in “tweakments”, minor procedures and even more extreme operations – lowering the barrier for people to get some kind of cosmetic treatment, and increasing the pressure on those who don’t.

Helen Pidd discusses with the Guardian US beauty columnist what these procedures entail – from blepharoplasties to tip stitches to botox – and why they are on the increase, and among younger and younger women too.