We tested bath towels at all price points to find the softest, most absorbent towels that can withstand the rigors of life – and are worth the money

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I am a huge fan of Douglas Adams’ Hitchhiker’s Guide to the Galaxy. That book has taught me two things: don’t panic, and a quality bath towel will get you far in this world (it says that a towel “is about the most massively useful thing an interstellar hitchhiker can have”). A nice bath towel is also a simple way to add a dash of luxury to your daily routine.

When it comes to bath towels, I want one that’s soft, fluffy, absorbent, and can withstand the rigors of life. Above all, it has to be worth the money.

Best overall bath towel
Parachute Organic Super Plush towel

Best value bundle
Brooklinen Super-Plush Turkish Cotton Bath Towels