Coveted £20 accessory to be marketed as part of sequel’s ticket deal – and is already being touted for resale from £130

In a recent trailer for the highly anticipated The Devil Wears Prada sequel, the cast are seen parading through the streets of New York City carrying an array of designer handbags, including clutches and satchels from Chanel and Valentino.

But among fans of the film there is a very different type of It bag in demand: a popcorn bucket shaped to resemble a structured tote bag is quickly becoming a coveted accessory.